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Figure 1 – illustrates benefit potential for an enterprise by optimizing its trade promotion process. The areas for realizing substantial benefits are presented. This model underpins the case for having a system to manage trade promotions.
Promozio benefits
Introduction
Implementing Promozio gives organizations complete control on promotions encompassing various stages, from planning till settlement of claims. The scale of benefits varies depending on the size, complexity and frequency of promotions, number of channel partners and the investments on promotions. While some of the benefits are qualitative, there are tangible benefits an organization can anticipate in terms of improved promotion ROI and various other savings as shown in figure 1.
Strategic trade-promotions; improved ROI
Promozio assists in implementing effective promotions. This helps to effectively allocate resource, improve performance and be more responsive to market requirements. The promotions implemented thus ensure improved ROI.
Positive trade-offs with partners; optimized pricing
Promozio transforms historical data into usable tools to ensure mutually winning negotiations with channel partners. This helps to negotiate better with channel partners and determine the best suitable promotion option.
Increased operational efficiency; simplified process
Promozio simplifies the top-down and bottom-up planning by allowing the manager to break the plans into detailed components and make adjustments before re-aggregating for final review and approval. It provides an opportunity to make course corrections while executing trade promotions. It enables performance assessment and tracks all trade promotion expenses in order to provide efficient financial reconciliation.
Winning through effective promotions
Manufacturers need a robust mechanism to choose, plan, implement, monitor and evaluate promotions. Promozio offers a custom solution to manage promotions effectively while nurturing stronger relationship with channel partners.
Summary
Implementing Promozio will yield benefits in terms of improved promotion ROI, better trade-offs with partners and increased operational efficiency. As Promozio offers simple and intuitive user interface, it can become operational quickly, justifying the investments made on technology.
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Managing promotions effectively
This case study is centered on how EXILANT helped one of the largest brewers to plan, execute, monitor, measure and improve the promotions on continuous basis.
Promozio – module view
Promozio offers common infrastructure for marketers to plan, execute, monitor and evaluate the promotions effectively.
