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Product Solutions
Trade promotion management
Trade promotion research consistently shows that trade promotions have grown to be the second largest expenditure behind cost of goods sold. What manufacturers can do is improve the promotion process through better insight and execution. This will support both the manufacturer's requirement for a loyal, profitable and growing customer base and the retailer's desire to grow the category. Our solution for promotion management is based on practical requirements of the market, bundled with innovative technology. It enables enterprises to create winning promotion strategies and optimize the promotion spends.
The solution enables manufacturers to unlock the complete potential of using technology through the promotion cycle i.e., formulating promotion strategy, planning and implementing promotions and performing evaluation of efforts. The solution helps manufacturers in the following ways -
- Choosing effective trade promotion strategies
- Ability to negotiate better with partners
- Mechanisms to track fund utilization
Marketing operations management
Marketers are faced with growing complexity in their operations; the number of options for connecting with customers has increased as has the complexity of using these channels. Budgets however, remain under pressure and marketers are required to be more efficient in their execution and need to better report the results of their efforts.
The solution is customized to help you streamline your marketing operations and assist in driving marketing return on investment. The solution focuses on the following -
- Strategic alignment of marketing initiatives
- Quantification & evaluation of efforts
- Process automation & governance
- Marketing spend management
Campaign management
We help clients improve performance of their campaign management systems in the following ways:
- Implement, re-engineer, tune and maintain an automated campaign data infrastructure
- Implement and maintain a monitoring and measurement system for campaign effectiveness
- Streamline campaign implementation and execution processes
Ad-hoc approaches in implementing online campaigns are impacting business. It is taking longer than ever to implement new campaigns and operating costs are on an increase. Our campaign management solution helps clients build agile and efficient marketing teams.
Campaign teams adopt ad-hoc approach to monitor status and measure campaign effectiveness. Standardizing the process helps to eliminate manual collation of status information. We assist in measuring effectiveness of marketing campaigns.
It is utterly critical to provide data to campaign managers in a way that facilitates their decisions. At times, the fast changing business needs are exposing inefficiencies in the way most teams implement this aspect. Our teams enable clients to visualize campaign data to maximize gains.
B2B integration
Enterprises are challenged to efficiently onboard and maintain partners, in order to exchange documents electronically because of the manner in which this process is supported by current solutions. EXILANT's B2B solution endeavors to bring a fundamental change in the way enterprises approach partner on-boarding process. With its comprehensive approach, it empowers business analysts to effectively manage integration needs and achieve faster results.
Our B2B solution simplifies the process of on-boarding and maintaining trading partners. It offers comprehensive set of tools for the analyst to create, validate, test and deploy mapping relationships across multiple trading partners. Mapping business documents is made simple, modular and robust with its novel approach.
While standards may still be evolving in most industry segments, it is important to commence electronically transacting with adopters of the standard. Our custom solution is designed to meet your industry's specific B2B needs by achieving the following :
- Faster on-boarding of B2B partners
- Simplifying B2B integration process by masking technical complexity
- Lowering risk of B2B transactions
With its novel approach, you can start engaging with more partners electronically thereby enhancing your business productivity.
Sports management
Every sports authority aiming to develop sports-eco system requires a scalable technology platform to enable collaborative working with partner associations, individuals and other authorities. Our product solution for sports management is empowers sports authority to addresses the challenges faced in the areas of grants management, stakeholder integration and partner information management.
The salient features of the system include -
- Managing portfolio of schemes
- Integrating workflow to connect all stakeholders
- Visibility in to budget vs. actual: MIS and reports
