Marketing Excellence enabled by Business Intelligence

Our marketing solution increases average revenue per user (APRU) through Better Marketing Campaigns and Insights for Product strategy or Customer strategy from customer behaviour

Our marketing solution has helped our customer address following objectives

  • Reduction of lead time for campaign preparation posed a serious business challenge to meet CRM user’s demands
  • Increased scalability to address increasing processing volume causing frequent outages
  • Improved productivity through integration of discrete processes

Solution highlights

  • Enable 360 degree customer profile and automation of campaign data preparation
  • Campaign performance tracking and monitoring and reports for trend analysis
  • Personally Identifiable Information (PII) data enrichment as part of Data Quality initiative
  • Obfuscation of customer profile from list-pullers as part of Data Security initiative
  • Creation of a knowledge portal for business user induction program and on-demand quick reference

Business Benefits

  • Average campaign preparation time reduced from 7 days to 2 hours
  • Processing window reduced from average of 8 days to 8 hrs for 50 million+ lists from earlier
  • 57% productivity improvement due to tracking and monitoring of each stage of Closed Loop Marketing
  • 360 Customer overview available for accurate profile analysis resulting in 43% higher than industry average campaign response rate
  • 38% reduction in Business Analyst IT support activities due to self-help knowledge portal reference

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